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  • Engaging_A_Generation-305x305
  • Engaging_A_Generation-305x305
  • Engaging_A_Generation-305x305
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Engaging A Generation Engaging A Generation: Voting Intention and Political Participation Among Malaysian Millennials

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Engaging A Generation Engaging A Generation:  Voting Intention and Political Participation Among Malaysian Millennials

Author: Monna Ong Siew Siew
Publisher: UM Press
ISBN: 9789674884338
Weight: 215 g
Pages: 120 pp
Year: 2025
Price: RM39

Engaging a Generation presents an evidence-based analysis of how Malaysian millennials think, vote and participate in political life. Grounded in the Theory of Planned Behaviour, it examines the psychological, social and digital factors shaping youth political behaviour, including attitudes, subjective norms, political socialisation, perceived behavioural control and social media influence. As a cohort increasingly recognised as pivotal to Malaysia's democratic future, millennial voters hold significant transformative potential.

This book offers timely insights for scholars, policymakers. educators and political leaders seeking to strengthen youth engagement and better understand Malaysia's evolving political landscape.